Usage of environmental marketing tools in the Internet
DOI:
https://doi.org/10.24025/2306-4420.1.42.2016.110632Ключові слова:
green marketing, green consumers, Internet marketing, marketing tools, green advertising, environmental advertising, media planning, social mediaАнотація
Rising number of conscious market players are feeling responsibility for the next generation’s life. Therefore they prefer paperless technologies like Internet.
Internet advertising or Internet marketing is a form of advertising which is developed rapidly for its cheapness, consistency and also its comprehensivness. Thus the investigation of the application of the Internet or electronic technologies in marketing is the important topic in marketing environment. This paper provides a review on marketing and communication based on the Internet by various topics.
Also, the ecologization concept and "green" marketing has become urgent and fashion trends last time. Numerous regional companies round the world try to share their environmental responsibilities and to implement the desire of constantly growing community of green consumers to their marketing strategy. The purpose of the article is to show the importance of green marketing using in the Internet as a marketing tool for green consumerism. In the article a comprehensive profile of the typical green consumer is provided. The importance of marketing "green" communication with customers is emphasized in this article.
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