DEVELOPMENT OF DESTINATION ATTRACTIVENESS BY USING MARKETING TOOLS

Анотація

The rise of new business tourism destinations in many developing
economies of the world is researched in the article. Destination’s internal qualities
are the key aspects in tourism development. There are the attractiveness,
infrastructure, accessibility and services of the destination. In a competitive market
environment every company (not only tourist one) can meet the demand of the
market and achieve profitability by using marketing tools. It is very important to the
tourist companies to cooperate with the government and work in the tourism industry
on the higher level. It can help to improve not only financial indicators of the country,
but also influence greatly on the image of the country in the world. At the same time,
tourist companies should be oriented on the following marketing functions: the
analyses of the market opportunities; the choice of perspective target market; the
designation of tourist product; the retail of tourist product; the promotion of tourist
product; the participation of realization of national, regional, local concepts of
tourism marketing development. Also incentive tours were classified on such
categories: by the number of participants; by the place of the event; by the objective;
by the purpose; the elements of destination attractiveness were defined.